Subang Jaya: Diet Ideas is now launching an initiative to promote local healthy food businesses through the online platform Healthy Food Around Me (HFAM).
The founder of the nutrition service, Masfara Wahidah, said that this platform not only helps Diet Ideas users/customers easily obtain suitable healthy food supplies but also enhances the marketing of healthy food businesses to the right target group.
“Through consultation sessions with our nutritionists and dietitians, we will recommend a meal plan that suits the needs of the customers,” she said.
The selected food brands will also be customized (tagged) according to the needs of the majority of customers such as food suitable for diabetes patients, gluten-free food, and also for those experiencing polycystic ovary syndrome (PCOS).
She added that all listed healthy food options have undergone a rigorous screening process to ensure service quality is guaranteed for all users.
Masfara says, the concept of the HFAM platform aims to empower the healthy food industry in Malaysia and add value to the community.
“We see that the current trend in society places great importance on a healthy lifestyle, especially after the COVID-19 pandemic. Since the launch of MyDietProgram in 2021, over 800 of our users have been able to enjoy its unique features indirectly,” she added.
Prepared by:
Muhammad Syafiq bin Mohamad Shafiee
On behalf of Diet Ideas